As part of the launch of our new summer boutique- London Organic Fashion and Beauty Boutique, we would like to take the opportunity to introduce all the talented designers we are showcasing.
First up we have Devika Couture, which is a new sustainable fashion brand based in the UK and founded by designer Devika Burman. Devika found inspiration looking at cutting styles of corsets in historical costumes, fashion photography, film, music, art and culture. Her designs are based on movement, particularly focusing on the idea of radiant balance, like how an object has a centre and equal points. Devika also strongly relies on contemporary contextual studies to formulate her vintage styled collection, which also pays homage to late fashion icons such as Grace Kelly and Audrey Hepburn.
We were fortunate enough to interview Devika about her collection during our ‘Press and Bloggers Day’ event which took place at our boutique on Saturday2nd June.
Interview as follows…
1.) Hi Devika. Thank you for coming by to our event today. Would you mind talking me through the story behind your brand and collection?
I first studied fashion design and dress making at the London School of Fashion, as well as graduating from Heriot Watt University with a BA in fashion marketing and retailing. Whilst undergoing my studies, my interest and passion for the fashion industry began to flourish immediately. With this being said, the knowledge from my education mixed with my life experiences encouraged me to work on starting a fashion brand.
Also, my love for radiant shapes and styles, and also of vintage/ Venetian looks enabled me to develop such unique and innovative pieces.
2.) How does it feel to be in the midst of other similar ethical fashion designers and brands?
Its great to be apart of this boutique with other collections and designers. Its a good opportunity for me.
3.)So today is our press and bloggers event. Can I ask you how important the social sphere, like blogging, Instagram, Twitter etc is to you and your business?
Its really important as you gain more knowledge about the market through using social media. Plus, it is great for making business and personal links with other designers and also the public.
4.) For the last question, can I ask you what do you think about the whole interactive element of today’s event, where the public/ bloggers/ models are coming in and trying on pieces from your collection?
Its really good for me to see how people style my clothes and my accessories. Also, its great publicity for my brand if people are seen wearing items in my collection and posting pictures of them online.
So, if you share Devika’s love for bright colours/ shapes and also have a passion for maintaining a timeless vintage style then be sure to come by and see the Devika Couture collection for yourself, as well as all the other designers we have in store here at 7 Thayer Street, Marylebone, London, W1U 3JH!